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management 2 David Mathison: Everybody is an important, you know, anyone that comes and follows you in Twitter could be a critical lead for you, absolutely. And treat it just like you would treat any other relationship and really investigate that. Now maybe you'll find that nine out ten, but you get the same thing at a trade conference, right? Nine of ten leads maybe not into anything at all, but there may be one golden lead in there and I think that's what I see a lot of going on, is that a lot of people are just treating them as just followers and not really treating them as leads and as human beings and people that they may have interesting partnership opportunities with.
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And so, all that expert in every area and we're really excited. If you haven't already gotten a copy of Be the Media, you've got to, 'cause this is one of those books that is really gonna be a bible for many of us for the future, especially when it comes to doing it yourself and doing it your way, rather than actually being pushed or really forced into a particular way of doing something that doesn't really fit with your own integrity. So, it really is an honor and a privilege to speak to you today, David. Welcome.
So the wonderful thing is that we've already identified a number of different journalism schools and enough different needy folks out there that might be able to get this book into the right hands of those people that may not be able to afford it. So, we look at this as not just the beginning of our relationship, but we're looking at potentially doing a lot more things down the road with the Harnisch Foundation, beyond just selling four books. So, it's a much bigger story even than just a 5,004 book deal. But to most authors, for those on the call who aren't authors, a successful book is usually a book that sells 10,000 books over it's print - you know the life of the book. And we just basically got half way there with one phone call.